Privacy Policy

1. Who We Are

Our website address is: https://careblazers.com

Dementia Careblazers ("Company," "we," "our," or "us") provides education, resources, and support for dementia caregivers.

For purposes of applicable data protection laws, Dementia Careblazers is the data controller responsible for your personal information.

Contact Information

[email protected] · 480-420-4646 · 1902 W Union Hills Dr. #42841, Phoenix AZ 85080

2. Categories of Personal Information We Collect

A. Information You Provide

• Identifiers (name, email address, phone number)
• Commercial information (billing details, purchase history)
• Communications (messages submitted via forms or support)

B. Automatically Collected Information

• Internet or network activity (pages visited, time spent, interactions)
• Device and browser information
• IP address
• Referral/traffic source data

C. Sensitive Personal Information

We do not solicit sensitive personal information. However, given the nature of our services, individuals may voluntarily share health-related information about themselves or their loved ones (for example, details about a dementia diagnosis or caregiving situation) when contacting us for support or participating in our community. This information is used only to respond to your inquiry or support your participation, is not used for any other purpose, and is not shared beyond what is necessary to fulfill your request.

3. How We Use Your Information

We use personal information for the following purposes:

• To provide products, services, and customer support
• To process transactions and fulfill purchases
• To send newsletters and communications (with your consent where required)
• To improve website performance and user experience
• To analyze usage and trends (with consent where required)
• To ensure security and prevent fraud
• To comply with legal obligations

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data under the following legal bases:

• Consent: for marketing emails and non-essential cookies
• Contractual necessity: to process transactions and provide services
• Legitimate interests: to improve our website, ensure security, and analyze performance
• Legal obligations: to comply with applicable laws and regulations

5. Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files stored on your device to support website functionality and analytics.

Types of Cookies We Use

Strictly Necessary Cookies — Required for core website functionality and security.

Analytics Cookies — Used to understand how visitors interact with our website. Tools used: Google Analytics, Microsoft Clarity.

Advertising Cookies — Used to measure marketing performance and deliver relevant advertising. Tools used: Meta (Facebook) Pixel.

Consent Management

We use a consent management platform to obtain consent before placing non-essential cookies, allow you to accept, reject, or customize preferences, and allow you to withdraw consent at any time.

You can update your preferences via the "Consent Preferences" link on our website. We do not place analytics or advertising cookies before consent where required by law.

6. Contact Forms

When you submit a form, we collect the information you provide to respond to your inquiry and provide support. We do not use contact form submissions for marketing unless you explicitly consent.

7. Third-Party Services

We use the following third-party providers to operate our business. Each processes personal data in accordance with their own privacy policies and applicable data processing agreements.

7A. AI-Assisted Operations

Customer Support Drafting

We occasionally use AI tools, including Claude (developed by Anthropic, PBC), to assist with drafting customer support responses. When doing so, we may share the content of customer email threads, which may include names, email addresses, and the substance of inquiries. A human team member reviews all responses before they are sent. No automated responses are sent without human review.

Content Creation and Internal Operations

We may also use AI tools to assist with internal operations such as data analysis, reporting, and business planning. When doing so, we may share data that includes subscriber information such as names, email addresses, and account activity. This information is used solely for internal operational purposes and is not shared further.

Our Commitments

• We do not use customer or subscriber data to train AI models.
• Anthropic's privacy policy is available at anthropic.com/privacy.
• We will update this section as our use of AI tools changes.

8. Sharing of Personal Information

We do not sell your personal information.

We may share your information with:

• Service providers and vendors, including automation platforms (such as Make.com) that transfer data between our business systems
• Analytics and advertising partners
• Payment processors
• Legal or regulatory authorities when required

We may also share data in connection with a merger, sale, or transfer of business assets.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how we use it
• Request access to your personal information
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit use of sensitive personal information (if applicable)
• Not receive discriminatory treatment for exercising your rights

Do Not Sell or Share

We do not sell personal information. However, certain analytics and advertising tools may be considered "sharing" under California law. You may opt out by using the "Do Not Sell or Share My Personal Information" link on our website.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf.

10. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, contact: [email protected]

We may need to verify your identity before processing your request. We will respond within applicable legal timeframes (e.g., 30 days for GDPR, 45 days for CCPA/CPRA).

Right to Lodge a Complaint

If you are located in the EEA or UK and believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EEA supervisory authorities is available at edpb.europa.eu. For UK residents, the relevant authority is the Information Commissioner's Office (ICO) at ico.org.uk.

11. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, based on legal and regulatory requirements and business and operational needs. Examples:

• Contact form submissions: up to 12 months
• Analytics data: up to 14 months
• Purchase records: retained as required for accounting and legal compliance

12. International Data Transfers

Your information may be processed in the United States and other countries. Where required, we implement appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent legal mechanisms.

13. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

14. Data Breach Procedures

In the event of a data breach, we will investigate and contain the issue, notify affected individuals where required, and comply with applicable legal obligations.

15. Automated Decision-Making

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Where AI tools are used to assist with customer communications, a human team member reviews all output before any action is taken.

16. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

17. Email Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link included in our emails.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be reflected by the "Last Updated" date above.

19. Contact Information

If you have questions about this Privacy Policy or your data rights: